8 de October de 2024

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Most people who rent a vehicle in Brazil do not intend to buy their own car, says research | Estadão Mobility |

2 min read
A survey conducted by Awto, a carsharing company in Latin America, reveals the profile and motivations of carsharing users in Brazil. The study found that most users are between 25 and 44 years old, have a higher education degree, and work in a hybrid or home-based model. The main reasons for using carsharing are leisure activities, commuting, and avoiding high transportation app prices.

Carsharing in Brazil: Study Unveils User Profile and Motivations

Research on habits, preferences and demographic characteristics of car rental users in Brazil reveals that the majority do not intend to buy their own vehicle.

A Awto, a carsharing company in Latin America, interviewed a thousand Brazilian customers during data collection.

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According to the survey, the average user of the rental service is between 25 and 44 years old, representing 70.4% of respondents.

Most of these are also part of class B (48.9% of respondents) and have completed higher education (38.9%) or postgraduate studies (26.6%). Of this total, 62.6% do not own a car.

Another highlight observed was the work model and vehicle use: the majority, 50.7% of those interviewed, work in a hybrid manner. Another 16.2% of the total analyzed works entirely from home.

According to the survey results, the main use of rental cars is leisure activities. Secondly, it appears as a means of transportation between home and work.

Other reasons, such as going to the supermarket, medical appointments, traveling and moving, for example, accumulate in the remaining 36.5%.

In addition to the majority not having their own vehicle, a portion of those interviewed (around 12%) justified the use of car rental as an alternative to the “high prices on transport apps”.

Price and flexibility in use, such as the option to rent a car via cell phone, were the most cited among the justifications.

The post Most people who rent a vehicle in Brazil do not intend to buy their own car, according to research appeared first on Estadão Mobility.

https://mobilidade.estadao.com.br/meios-de-transporte/carro/pesquisa-revela-perfil-carsharing/
Author: Eric

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